Position title: Media Officer
Reports to: Head, Media Relations, WWF International
Mission of the Department:
We are facing unprecedented challenges in the conservation movement, and the world at large. WWF’s strategy - to help address numerous issues from climate change to the decline in biodiversity - harnesses the strengths of the WWF network in a shared vision, focussing on six major goals around water, wildlife, the ocean, climate and energy, forests, and food, and three key drivers of environmental problems, namely markets, finance and governance. WWF works to build strong partnerships across the world with government, business, civil society and individuals. Together, we will deliver on WWF’s ambitious goals.
The WWF International media team aims to profile the work of WWF, and its overarching objectives, within the global media. Such stories range from our call to world leaders in governments and business for a New Deal for Nature and People, to the launch of the Living Planet Report and many other research pieces, and raising awareness of issues, campaigns and mass events such as Earth Hour. A large part of the team’s work is to support the network of WWF offices around the world with their communications, and elevate stories to global level where appropriate. The team is the central contact point for issues affecting WWF International and the network as a whole, providing strategy, briefings and training to leaders and expert spokespeople.
We are recruiting the role of Press Officer, Media Relations for our International Secretariat to help us achieve our ambitious goals, and build a future where people live in harmony with nature.
The Press Officer will develop their news and media skills as part of the Media Relations team within WWF International. They will support our efforts to put core environmental issues on the political and corporate agenda and build a movement of people to support our cause and ensure change.
Major Duties and Responsibilities:
To support WWF to proactively generate impactful and agenda-setting coverage of WWF’s work in advocacy and campaigns;
To reach a mass audience through events like Earth Hour;
To support the day to day running of the WWF International press office by keeping us across major developments affecting our core mission: creating a future where people and nature thrive;
To act as a first point of contact for WWF network offices from all over the world, and for global media enquiries, helping to manage these and escalating as appropriate;
To get involved in pitching stories and ideas to international media outlets;
To participate in key media projects;
To implement communications plans for global campaigns and initiatives;
To write press releases, to draft key messages and to brief WWF spokespeople and high-level delegations;
To stay in touch with the media landscape, monitoring the daily media cycle on environmental and relevant issues;
To develop and implement digital strategies;
To oversee and maintain WWF International media evaluation system;
To process reports and newsletters.
Bachelor’s/Master’s/PhD in Communications, Journalism, Social Sciences or relevant field;
At least 3 years of experience in communications;
A certificate/relevant qualification in communications or media studies.
Required Skills and Competencies
Experience of working in a fast-moving press office or news room;
Understanding what makes a story interesting to a journalist;
Comfortable writing high quality content;
Confidence to develop relationships with journalists;
Listening and stakeholder management skills;
Self-starter, with a flexible and positive working attitude;
Excel at managing deadlines, good at prioritising, good planning skills;
Sharp understanding of the global media landscape, including digital;
Passion for nature and the environment;
Flexible approach, understanding of working with global teams;
Ability to work out-of-hours as duty press officer on call on a rota basis with the rest of the media team;
Proficiency in English, any additional languages would be a plus;
Identifies and aligns with the core values of the WWF organization: Courage, Collaboration, Respect & Integrity;
Demonstrates WWF behaviours in way of working: Strive for Impact, Listen Deeply, Collaborate Openly, Innovate Fearlessly;
Adheres to WWF’s brand characteristics, which are: Knowledgeable, Optimistic, Determined and Engaging.
Internal - Colleagues across our global network, both in communications and conservation programmes.
External - Journalists and other media contacts.
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs.
How to apply?:
Interested candidates should email a CV and a cover letter to HR Department (Email: email@example.com). Closing date for applications is 19 December 2021.
Please indicate the position being applied for in the subject line.